There was speculation over if it would be a movie, but now we know it is another season!
The Hanasaku Iroha television anime series aired from April to September of this year, and Crunchyroll streamed the anime in several countries as it aired in Japan. The story centers around Ohana Matsumae, a 16-year-old Tokyo native who suddenly ends up working at a provincial hot spring inn after her mother flees town to avoid debts.
source: ANN